How to design and implement social business models for Base-of-the-Pyramid (BoP) markets?
Year of publication: |
2015
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Authors: | Goyal, Sandeep ; Sergi, Bruno S. ; Jaiswal, MP |
Published in: |
The European journal of development research : journal of the European Association of Development Research and Training Institutes (EADI). - London : Palgrave Macmillan, ISSN 0957-8811, ZDB-ID 1045307-6. - Vol. 27.2015, 5, p. 850-867
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Subject: | social enterprises | strategic choices | Base-of-the-Pyramid | inclusive business model | social entrepreneurship | market challenges | Sozialwirtschaft | Social economy | Geschäftsmodell | Business model | Corporate Social Responsibility | Corporate social responsibility | Niedrigeinkommen | Low income |
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