How to determine the optimum screening frequency of a movie commercial
A. Morgenstern
| Year of publication: |
1967
|
|---|---|
| Authors: | Morgenstern, A. |
| Published in: |
ESOMAR WAPOR congress : [papers. - Brussels : Printed by Editest. - 1967, p. 663-676
|
| Subject: | Werbung | Film |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003634537