How to develop brand attachment in various product categories?
Mitra Shabani Nashtaee and Kambiz Heidarzadeh Hanzaei, and Yazdan Mansourian
| Year of publication: |
2017
|
|---|---|
| Authors: | Nashtaee, Mitra Shabani ; Hanzaei, Kambiz Heidarzadeh ; Mansourian, Yazdan |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 5, p. 1198-1220
|
| Subject: | Brand attachment | Product categories | Advertising message | Argument strength | Construal levels | Financial gifts | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenführung | Brand management | Werbung | Advertising | Markenartikel | Brand | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-01-2017-0003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011796590