How to do business in branded goods : the construction and use of the marketing plan
Eric A. G. Morgan
| Year of publication: |
1972
|
|---|---|
| Authors: | Morgan, Eric A. G. |
| Publisher: |
London : Longman |
| Subject: | Markenartikel | Absatz | Großbritannien | Marketingmanagement | Marketing management | Brand | Bauwirtschaft | Construction industry | USA | United States | Markenführung | Brand management |
| Extent: | IX, 161 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002513508