How to engage and attract virtual influencers' followers : a new non-human approach in the age of influencer marketing
Hanna-Anastasiia Melnychuk, Huseyin Arasli and Raziye Nevzat
| Year of publication: |
2024
|
|---|---|
| Authors: | Melnychuk, Hanna-Anastasiia ; Arasli, Hüseyin ; Nevzat, Raziye |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 3, p. 393-417
|
| Subject: | Informational influence | Instagram | Parasocial interaction | Source credibility | Virtual follower engagement | Virtual follower stickiness | Social Web | Social web | Influencer | Online-Marketing | Internet marketing | Glaubwürdigkeit | Credibility | Virtuelle Realität | Virtual reality | Virtuelles Team | Virtual team | Virtuelle Organisation | Virtual organization | Marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-06-2023-0251 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056874