How to engage customers in co-creation : customers' motivations for collaborative innovation
Teresa Fernandes and Pedro Remelhe
| Year of publication: |
June-July 2016
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|---|---|
| Authors: | Fernandes, Teresa ; Remelhe, Pedro |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 3/4, p. 311-326
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| Subject: | co-creation | collaborative innovation | customer engagement | motivations | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Motivation | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Leistungsmotivation | Work motivation | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Unternehmenskooperation | Inter-firm cooperation | Wissenstransfer | Knowledge transfer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2015.1095220 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011592005