How to engage the audience? : a study on using Twitter to engage newspaper readers
Aldo van Weezel and Cristóbal Benavides
| Year of publication: |
2013
|
|---|---|
| Authors: | Weezel, Aldo van ; Benavides, Cristóbal |
| Published in: |
Handbook of social media management : value chain and business models in changing media markets. - Heidelberg [u.a.] : Springer, ISBN 3-642-28896-0. - 2013, p. 703-713
|
| Subject: | Social Web | Social web | Marketingmanagement | Marketing management | Zielgruppe | Target group | Werbeplanung | Advertising planning |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009763867