How to enhance new product creativity in the online brand community?
Colin C. J. Cheng, Hsien-tung Tsai and David Krumwiede
| Year of publication: |
2013
|
|---|---|
| Authors: | Cheng, Colin C. J. ; Tsai, Hsien-tung ; Krumwiede, David |
| Published in: |
Innovation: organization & management : IOM. - Abingdon, Oxon : Taylor & Francis, ISSN 1447-9338, ZDB-ID 2176456-6. - Vol. 15.2013, 1, p. 83-96
|
| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Capability-Ansatz | Capability approach | Social Web | Social web | Kreativität | Creativity | Markenführung | Brand management | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009761301