How to enhance new product creativity in the online brand community?
Colin C. J. Cheng, Hsien-tung Tsai and David Krumwiede
| Year of publication: |
2013
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| Authors: | Cheng, Colin C. J. ; Tsai, Hsien-tung ; Krumwiede, David |
| Published in: |
Innovation : management, policy & practice ; the international journal for innovation research, commercialization, policy analysis and best practice. - Maleny, Qld : eContent Management Pty Ltd, ISSN 1447-9338, ZDB-ID 21764566. - Vol. 15.2013, 1, p. 83-96
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010147940