How to enhance online reputation? : an empirical study from a joint customer-firm perspective
Francisco Peco-Torres, Ana I. Polo-Peña and Dolores M. Frías-Jamilena
| Year of publication: |
2025
|
|---|---|
| Authors: | Peco-Torres, Francisco ; Polo-Peña, Ana I. ; Frías-Jamilena, Dolores M. |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 31.2025, 1, p. 67-82
|
| Subject: | Online reputation | revenue-management | firm perceived value | strategic online reputation-management | hotel firms | Reputation | Firmenimage | Corporate reputation | Hotellerie | Hotel industry | Electronic Commerce | E-commerce | Social Web | Social web | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667231183480 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190086