How to enhance the effectiveness of online review platforms
Hamed Qahri-Saremi, Ali Reza Montazemi
| Year of publication: |
2021
|
|---|---|
| Authors: | Qahri-Saremi, Hamed ; Montazemi, Ali Reza |
| Published in: |
Rutgers business review. - Newark : Rutgers Business School, ISSN 2474-2376, ZDB-ID 2907294-3. - Vol. 6.2021, 1, p. 71-78
|
| Subject: | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Digitale Plattform | Digital platform | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012626488