How to enhance the success rate of new products in the market
Maha Mohammed Yusr, Sany Sanuri Mohd Mokhtar, Maruf Gbadebo Salimon, Waida Irani Mohd Fauzi
| Year of publication: |
2021
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|---|---|
| Authors: | Yusr, Maha Mohammed ; Mokhtar, Sany Sanuri Mohd ; Salimon, Maruf Gbadebo ; Waida Irani Mohd Fauzi |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 24.2021, 4, p. 478-493
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| Subject: | new product development | NPD | organisational learning | customer knowledge management | SME manufacturing companies | partial least squares | PLS | Produktentwicklung | New product development | Wissensmanagement | Knowledge management | Lernende Organisation | Learning organization | KMU | SME | Partielle kleinste Quadrate | Partial least squares | Innovationsmanagement | Innovation management | Erfolgsfaktor | Success factor | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Industrie | Manufacturing industries | Marktforschung | Market research | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2021.114046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012507255