How to execute mindful marketing? : the role of intrafirm network
Tao Zhu
| Year of publication: |
2014
|
|---|---|
| Authors: | Zhu, Tao |
| Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 16.2014, 1, p. 84-98
|
| Subject: | Social networks | Market orientation | Marketing theory | Marketing strategy | Marketingmanagement | Marketing management | Soziales Netzwerk | Social network | Marketing | Marketingtheorie |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010407281