HOW TO FRAME THE HUMAN PORTRAIT OF A TOURISTIC CITY?

The destination image of a city should be an important aspect to be approached by local administrators. Concepts related to the destination image applied to cities might be indicators for the local tourism strategies. The aim of this paper is to frame the portrait of the city of Iasi from Romania, as it is perceived by students living in Iasi. The research method was the quantitative survey on a sample of 190 university students. The city of Iasi was evaluated through traits of a human portrait. If the portrait of the city would be framed using dimensions, these dimensions are: features generated by work, physical features, artistic features and financial features.