How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Gloria Berenguer-Contri, Irene Gil-Saura, María-Eugenia Ruiz-Molina, Roberto Gil, Israel Juma-Michilena
| Year of publication: |
2024
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|---|---|
| Authors: | Berenguer Contrí, Gloria ; Gil Saura, Irene ; Ruiz-Molina, María-Eugenia ; Gil, Roberto ; Juma-Michilena, Israel |
| Published in: |
Journal of industrial and business economics. - Milano : Angeli, ISSN 1972-4977, ZDB-ID 2405030-1. - Vol. 51.2024, 1, p. 189-209
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| Subject: | B2B | Economic satisfaction | Relationship quality | Tourism to further enrich the model | Value co-creation | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40812-023-00287-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014512487