How to go green : unraveling green preferences of consumers
Alisa Sony and David Ferguson and Rian Beise-Zee
| Year of publication: |
2015
|
|---|---|
| Authors: | Sony, Alisa ; Ferguson, David ; Beise-Zee, Rian |
| Published in: |
Asia-Pacific journal of business administration. - Bingley : Emerald, ISSN 1757-4323, ZDB-ID 2509201-7. - Vol. 7.2015, 1, p. 56-72
|
| Subject: | Green product | Corporate social responsibility | Cause-related marketing | Enviromental marketing | Enviromental-friendly product | Green marketing | Corporate Social Responsibility | Öko-Marketing | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Umweltbewusstsein | Environmental consciousness | Umweltmanagement | Environmental management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011302953