How to grow brand post engagement on Facebook and Twitter for airlines? : an empirical investigation of design and content factors
R.G. Vishnu Menon, Valdimar Sigurdsson, Nils Magne Larsen, Asle Fagerstrøm, Herborg Sørensen, Helena Gunnars Marteinsdottir, Gordon R. Foxall
| Year of publication: |
2019
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|---|---|
| Authors: | Menon, R. G. Vishnu ; Valdimar Sigurdsson ; Larsen, Nils Magne ; Fagerstrøm, Asle ; Sørensen, Herborg ; Helena Gunnars Marteinsdottir ; Foxall, Gordon R. |
| Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 79.2019, p. 1-9
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| Subject: | Social media platforms | Brand post | Consumer engagement | Design and content strategy | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Fluggesellschaft | Airline | Markenartikel | Brand | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jairtraman.2019.05.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012112414