How to identify product defects and segment consumer groups on an online auto forum
Bing Sun, Hongying Mao, Chengshun Yin
| Year of publication: |
2022
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|---|---|
| Authors: | Sun, Bing ; Mao, Hongying ; Yin, Chengshun |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 6, p. 2270-2287
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| Subject: | auto forum | consumer groups | online review | product defects | text mining | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry | Social Web | Social web | Online-Handel | Online retailing | Produktqualität | Product quality | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12784 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013412139