How to improve destination brand identification and loyalty using short-form videos? : the role of emotional experience and self-congruity
Zhigang Li, Jing Zhang
| Year of publication: |
2023
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|---|---|
| Authors: | Li, Zhigang ; Zhang, Jing |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 30.2023, p. 1-13
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| Subject: | Destination brand identification | Destination brand loyalty | Emotional experience | Self-congruity | Short-form videos | Markenführung | Brand management | Emotion | Destinationsmanagement | Destination management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Tourismusmarketing | Tourism marketing | Markentreue | Brand loyalty | Urlaubsverhalten | Holiday behaviour | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2023.100825 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014458639