How to increase multichannel shopping satisfaction? : an adapted Kano based stage-gate approach to select new technologies
Daniel Baier, Alexandra Rese
| Year of publication: |
2020
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|---|---|
| Authors: | Baier, Daniel ; Rese, Alexandra |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 56.2020, p. 1-17
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| Subject: | Kano model | Stage-gate approach | Segmented Kano perspective | Multichannel shopping | New physical store technologies | New online shop technologies | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Technischer Fortschritt | Technological change | Einzelhandel | Retail trade | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102172 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012389991