How to kill a unicorn : how the world's hottest innovation factory builds bold ideas that make it to market

Mark Payne

The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth

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Year of publication:	c 2014 ; First edition
Authors:	Payne, Mark
Publisher:	New York, NY : Crown Business
Subject:	Innovation \| Kreativität \| Creativity \| Unternehmensberatung \| Consultancy services
Description of contents:	Table of Contents [gbv.de]

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Extent:	289 pages graph. Darst. 25 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes index Text in English
ISBN:	978-0-8041-3873-4 ; 0-8041-3873-7 ; 978-0-8041-3874-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011288920