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Emerging concepts in marketing
Decker, William S., (1963)
La mesure de l'efficacité publicitaire : les techniques américaines et l'Europe
Austern, Robert, (1956)
Advertising media : creative planning in media selection
Brown, Lyndon O., (1957)
Direct mail advertising
Mayer jr., Edward N., (1951)
Job evaluation and merit rating : a manual of procedures
Benge, Eugene J., (1946)