How to make switching costly : the role of marketing and relationship characteristics
Yolanda Polo; F. Javier Sesé
| Year of publication: |
2009
|
|---|---|
| Authors: | Polo-Redondo, Yolanda ; Sesé, F. Javier |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 12.2009/10, 2, p. 119-137
|
| Subject: | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Mehrebenenanalyse | Multi-level analysis | Mobilkommunikation | Mobile communications | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003901004