How to measure quality in multi-channel retailing and not die trying
Emiliano Acquila-Natale, Santiago Iglesias-Pradas
| Year of publication: |
2020
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|---|---|
| Authors: | Acquila-Natale, Emiliano ; Iglesias-Pradas, Santiago |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 109.2020, p. 38-48
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| Subject: | Customer behavior | E-commerce | Multi-channel | Perceived quality | Retail | Electronic Commerce | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Produktqualität | Product quality | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Multikanalvertrieb | Multichannel strategy | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.10.041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238022