How to not only survive but thrive during recession : a multi-wave, discovery-oriented study
David Nickell and Minna Rollins; Karl Hellman
| Year of publication: |
2013
|
|---|---|
| Authors: | Nickell, David ; Rollins, Minna ; Hellman, Karl |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 5, p. 455-461
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Key-Account-Management | Key account management | Konjunktur | Business cycle | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009771093