How to play the game. Strategic tools for managing corporate communications and creating value for your organization
| Year of publication: |
2017
|
|---|---|
| Authors: | Volk, Sophia Charlotte ; Berger, Karen ; Zerfaß, Ansgar ; Bisswanger, Luisa ; Fetzer, Marcus ; Köhler, Karolin |
| Publisher: |
Leipzig : Akademische Gesellschaft für Unternehmensführung & Kommunikation |
| Subject: | Öffentlichkeitsarbeit | Informationsmanagement | Betriebliche Wertschöpfung |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Research Report |
| Language: | English |
| Other identifiers: | 890484228 [GVK] hdl:10419/178665 [Handle] RePEc:zbw:agukci:3 [RePEc] |
| Source: |
Persistent link: https://www.econbiz.de/10011847830