How to position your innovation in the marketplace
by Glen Schmidt and Bo van der Rhee
| Year of publication: |
2014
|
|---|---|
| Authors: | Schmidt, Glen ; Rhee, Bo van der |
| Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 55.2013/14, 2, p. 17-20
|
| Subject: | Innovation | Innovationsmanagement | Innovation management |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010248170