How to Promote Repeaters? Empirical Analysis of Tourist Survey Data in Kansai Region

It depends on the repeater tourists whether the sightseeing spot develops continuously or not. In this paper, we analyze the purposes of the tourists with different frequency for visiting by applying binary logistic model for questionnaire survey. The result shows that the tourists with different frequency for visiting have different purposes of tourism. To promote the repeater touris ts, a sightseeing spots have various resources for tourism, which means not to develop new sight spots, but to present a new attr active tour plan.