How to promote residents' collaboration in destination governance : a framework of destination internal marketing
Tong Zhang, Ye Chen, Mingqiu Wei, Meiling Dai
| Year of publication: |
2022
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|---|---|
| Authors: | Zhang, Tong ; Chen, Ye ; Wei, Mingqiu ; Dai, Meiling |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 24.2022, p. 1-12
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| Subject: | Destination governance | Governance instruments | Internal marketing | Residents | Destinationsmanagement | Destination management | Governance-Ansatz | Governance approach | Tourismusmarketing | Tourism marketing | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2022.100710 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013347253