How to protect specific investments from opportunism : a moderated mediation model of customer integration and transformational leadership
Year of publication: |
2021
|
---|---|
Authors: | Wang, Kedi ; Huo, Baofeng ; Tian, Min |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 232.2021, p. 1-11
|
Subject: | Customer integration | Opportunism | Specific investments | Transformational leadership | Führungsstil | Leadership style | Kundenintegration | Investition | Investment | Beziehungsmarketing | Relationship marketing |
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