How to publish consumer research based on experiments in the top marketing journals
| Year of publication: |
2019
|
|---|---|
| Authors: | Pechmann, Cornelia 'Connie' |
| Published in: |
How to get published in the best marketing journals. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78811-370-0. - 2019, p. 53-69
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Marktforschung | Market research | Marketing | Marketingtheorie | Marketing theory | Fachzeitschrift | Journal | Experiment |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.4337/9781788113700.00016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015498816