How to redesign your organization to match customer needs

A few innovative companies are using sophisticated measurements of customer‐perceived value—such as conjoint analysis—to redesign segments of their organizations.

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Year of publication:	1995
Authors:	Toombs, Ken ; Bailey, George
Published in:	Planning Review. - MCB UP Ltd, ISSN 2377-7613, ZDB-ID 2067385-1. - Vol. 23.1995, 2, p. 20-24
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb054501 [DOI]
Source:	Other ZBW resources

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