How to repair customer trust after negative publicity : the roles of competence, integrity, benevolence, and forgiveness
Yi Xie; Siqing Peng
| Year of publication: |
2009
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|---|---|
| Authors: | Xie, Yi ; Peng, Siqing |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 7, p. 572-589
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| Subject: | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Szenariotechnik | Scenario analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003874119