How to respond to negative online reviews : language style matters
Shu Zhang, Lixun Su and Weiling Zhuang and Barry J. Babin
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhang, Shu ; Su, Lixun ; Zhuang, Weiling ; Babin, Barry J. |
| Published in: |
Journal of service theory and practice. - Bingley : Emerald, ISSN 2055-6233, ZDB-ID 2807318-6. - Vol. 34.2024, 4, p. 598-620
|
| Subject: | E-WOM | Language style | Negative online reviews | Perceived objectivity | Response strategies | Virales Marketing | Viral marketing | Sprache | Language | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-06-2023-0174 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015055440