How to sell new products : focus on learning, not performance
Thomas J. Steenburgh, Michael Ahearne
| Year of publication: |
November-December 2018
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|---|---|
| Authors: | Steenburgh, Thomas J. ; Ahearne, Michael |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 96.2018, 6, p. 92-101
|
| Subject: | Verkauf | Selling | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011942185