How to signal product variety on pack : an investigation of color and image cues
Ella Ward, Jenni Romaniuk, Giang Trinh, John Dawes and Virginia Beal
| Year of publication: |
2024
|
|---|---|
| Authors: | Ward, Ella ; Romaniuk, Jenni ; Trinh, Giang ; Dawes, John ; Beal, Virginia |
| Subject: | line extension | variant | packaging design | color | category cues | prototypes | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Verpackung | Packaging | Produktdifferenzierung | Product differentiation | Markentransfer | Brand extension |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853231201852 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584428