How to study consciousness in consumer research, a commentary on Williams and Poehlman
Steven Sweldens, Mirjam A. Tuk, Mandy Hütter
| Year of publication: |
August 2017
|
|---|---|
| Authors: | Sweldens, Steven ; Tuk, Mirjam Alexandra ; Hütter, Mandy |
| Other Persons: | Williams, Lawrence E. (contributor) ; Poehlman, T. Andrew (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2017, 2, p. 266-275
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| Subject: | consciousness | awareness | dual processes | automaticity | measurement | methodology | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Messung | Measurement | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucx044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738748