How to succeed in the Internet economy

The struggles encountered by digital market places during the last two years might lead many enterprises to make a desperately bad business decision. That unwise choice would be to make little use – or the wrong use – of the Internet. This was a view summed up by Porter who, writing in the Harvard Business Review last year, said that “the greatest threat to an established company lies in either failing to deploy the Internet or failing to deploy it strategically”. In other words, despite those setbacks, the digital market place will become an intrinsic part of the way organizations conduct business.