How to transform consumers into fans of your brand
| Year of publication: |
2012
|
|---|---|
| Authors: | Jahn, Benedikt ; Kunz, Werner |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 24917679. - Vol. 23.2012, 3 (22.6.), p. 344-362
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