How Tolerable is Delay? : Consumers' Evaluations of Internet Web Sites After Waiting

How consumer's waiting times affect their retrospective evaluations of Internet Web Sites is investigated in four computer-based experiments. Results show that waiting can but does not always negatively affect evaluations of Web Sites. Results also show that the potential negative effects of waiting can be neutralized by managing waiting experiences effectively. A conceptual framework and formal random utility model is introduced

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Year of publication:	2015
Authors:	Dellaert, Benedict G. C. ; Kahn, Barbara E.
Publisher:	[S.l.] : SSRN
Subject:	Internet \| Theorie \| Theory \| Zeit \| Time \| Marketing \| Konsumentenverhalten \| Consumer behaviour
Description of contents:	Abstract [papers.ssrn.com]

Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Journal of Interactive Marketing, Vol. 13, No. 1, pp. 41-54, 1999 Volltext nicht verfügbar
Classification:	D12 - Consumer Economics: Empirical Analysis ; M31 - Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014028502