How valence, volume and variance of online reviews influence brand attitudes
Agnieszka Zablocki, Bodo Schlegelmilch, Michael J. Houston
| Year of publication: |
2019
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|---|---|
| Authors: | Zablocki, Agnieszka ; Schlegelmilch, Bodo B. ; Houston, Michael J. |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 9.2019, 1/2, p. 61-77
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| Subject: | Online reviews | Brand attitudes | Valence | Volume | Variance | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Markenimage | Brand image | Kaufentscheidung | Purchase decision | Werbewirkung | Advertising effects | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-018-0123-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012113569