How well designed is your servicescape?
K. Unnikrishnan Nair, Deepak S. Kumar and Keyoor Purani
| Year of publication: |
2022
|
|---|---|
| Authors: | Nair, K. Unnikrishnan ; Kumar, Deepak S. ; Purani, Keyoor |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 40.2022, 3, p. 388-407
|
| Subject: | Environmental psychology | Formative indicators | Pre-testing | S.E.E. | Services strategy | Servicescape design | Servicescape visual aesthetics | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Ästhetik | Aesthetics | Produktgestaltung | Product design | Ladengestaltung | Store design | Dienstleistungsmanagement | Service management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-04-2021-0129 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013172970