How well does advertising work on restaurant performance? : a dynamic and quadratic approach
Jewoo Kim, Jinhyun Jun, Liang (Rebecca) Tang
| Year of publication: |
2019
|
|---|---|
| Authors: | Kim, Jewoo ; Jun, Jinhyun ; Tang, Liang |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 81.2019, p. 11-20
|
| Subject: | Advertising | Dynamic relationship | Organizational adaptive learning | Quadratic relationship | Restaurant industry | Stock valuation analysis | Gastronomie | Werbung | Werbewirkung | Advertising effects | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2019.02.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012128307