How well does the firm know its customers? : the moderating effect of market orientation in the hospitality industry
Kåre Sandvik; Kjell Grønhaug
| Year of publication: |
2007
|
|---|---|
| Authors: | Sandvik, Kåre ; Grønhaug, Kjell |
| Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 13.2007, 1, p. 5-23
|
| Subject: | Gastgewerbe | Hospitality industry | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003456453