How West German retailers learned to sell to a mass consumer society : self-service and supermarkets between "Americanization" and "Europeanization", 1950 - 1960s
Lydia Langer
| Year of publication: |
2012
|
|---|---|
| Authors: | Nembach-Langer, Lydia |
| Published in: |
Transformations of retailing in Europe after 1945. - Farnham, Surrey [u.a.] : Ashgate, ISBN 978-1-4094-2444-4. - 2012, p. 71-86
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| Subject: | Deutschland | Germany | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Selbstbedienung | Self-service | Einzelhandel | Retail trade | Konsumgesellschaft | Consumer society | Europa | Europe |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009620309