Type of publication: | Book / Working Paper |
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Language: | English |
Notes: | Stephen, Andrew T. and Lehmann, Donald R. (2016) How Word-Of-Mouth Transmission Encouragement Affects Consumers’ Transmission Decisions, Receiver Selection, and Diffusion Speed. Saïd Business School Working Paper. |
Other identifiers: | 10.2139/ssrn.2772610 [DOI] |
Source: | BASE |
Persistent link: https://www.econbiz.de/10011920588