Type of publication: Book / Working Paper
Language: English
Notes:
Stephen, Andrew T. and Lehmann, Donald R. (2016) How Word-Of-Mouth Transmission Encouragement Affects Consumers’ Transmission Decisions, Receiver Selection, and Diffusion Speed. Saïd Business School Working Paper.
Other identifiers:
10.2139/ssrn.2772610 [DOI]
Source:
BASE
Persistent link: https://www.econbiz.de/10011920588