How you remind me! : the influence of mobile push notifications on success rates in last-minute bidding
Armin März & Michael Lachner & Christian G. Heumann & Jan H. Schumann & Florian von Wangenheim
| Year of publication: |
2021
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|---|---|
| Authors: | März, Armin ; Lachner, Michael ; Heumann, Christian ; Schumann, Jan Hendrik ; Wangenheim, Florian von |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 54.2021, p. 11-24
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| Subject: | Bidding success | Last-minute bidding | Mobile device | Online auction | Push notification | Sniping | Auktionstheorie | Auction theory | Mobilkommunikation | Mobile communications | Auktion | Auction | Internet-Auktion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2020.08.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012592150