HSA has a healthy interest in getting the best from its employees : Flexible working boosts recruitment in an area of tight employment

Purpose – Highlights flexible‐working and other initiatives at healthcare and benefits provider HSA Group Limited, which are helping the organization to recruit and retain employees in a tight employment market, improve productivity and boost its reputation as an employer of choice. Design/methodology/approach – Garners the views of chief executive Des Benjamin and executive director of HR and PMI Mark Day. Findings – Shows how the company's flexible‐working approach has a positive effect for the employer as well as the employee. Discusses HSA's charitable ethos, its involvement in environmental issues, a scheme for first‐time house buyers, its recruitment and training policy and its employee‐feedback techniques. Reveals HR plans at the company. Originality/value – Shows how flexible‐working patterns can attract carers, who provide a valuable contribution to the workplace. Practical implications – Contains much to interest HR specialists interested in attracting more “non‐typical” workers to their organizations.