HUL's tidy advertising strategy : a case study of Indian laundry segment
H. M. Jha 'Bidyarthi', Mayur A. Dande, Pavan M. Kuchar and Satya Mohan Mishra
| Year of publication: |
2013
|
|---|---|
| Authors: | Jha 'Bidyarthi', H. M. ; Dande, Mayur A. ; Kuchar, Pavan M. ; Satya Mohan Mishra |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 6.2013, 1, p. 69-78
|
| Subject: | Indien | India | Werbung | Advertising | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Werbeplanung | Advertising planning | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009738130