HUMAN RESOURCES – A KEY ELEMENT FOR THE ACCOMPLISHEMENT OF THE PUBLIC RADIO MISSION

The mission of the public radio, as well as the television’s is to achieve - objective, quickly, fair - public information and training, through news, educational, entertainment shows. This special type of activity makes that the highest importance in the institution to be hold by the scale, quality and distribution of human resources. Over eight decades of Romanian public radio history makes this institution to have a rich tradition, valuable experiences but also habits belonging to outdated age and concepts. In this context, it is important to see how it can be achieved a good balance in managing human resources, how can be reached the optimal ratio between efficacy and efficiency. This article analyzes the structure and characteristics of human resources in Romanian Radio Broadcasting Corporation, its institutional values but also the elements which have determined and still determines a slow adaptation to the requirements of modern broadcasting.